Market Driven Regeneration
Chris shares how their journey began with a commitment to Fair Trade principles, even before it became mainstream. The focus on shade-grown Mate not only ensures higher quality but also supports rainforest conservation. By leveraging a market-driven approach, they empower growers to restore and steward their forests, creating a sustainable business model that benefits both the environment and local communities.In this clip
From this podcast
How I Built This
Guayakí Yerba Mate: David Karr and Chris Mann
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