Ready-to-Drink Revolution
The shift towards bottling Mate was driven by the realization that most tea is consumed cold, prompting a need for a ready-to-drink option. With a strong foundation in natural foods and a desire to create a product that could be enjoyed year-round, the team aimed to expand their reach and meet consumer demand. This strategic pivot not only addressed seasonal sales challenges but also capitalized on emerging trends in the beverage market.In this clip
From this podcast
How I Built This
Guayakí Yerba Mate: David Karr and Chris Mann
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