Building from Scratch
Facing the challenge of selling 3000 garments, Polina and her partner opted for a direct-to-consumer approach by launching their own website. With no prior expertise in digital marketing, Polina immersed herself in learning essential skills like website setup and social media advertising. Their partnership with Shopify simplified the process, but the journey of building a brand from the ground up was still fraught with difficulties.In this clip
From this podcast
How I Built This
HIBT Lab! Universal Standard: Polina Veksler
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