Building from Scratch
Polina shares how she and Alex raised initial funds primarily from friends and family, leading to their first crucial hire—a technical designer. They embraced guerrilla marketing through pop-ups across the country, cleverly leveraging local partnerships and influencers to spread the word. The duo's resourcefulness and willingness to "fake it till you make it" allowed them to navigate the early challenges of building their size-inclusive clothing brand.In this clip
From this podcast
How I Built This
HIBT Lab! Universal Standard: Polina Veksler
Related Questions