Bold Advertising Choices
Zola's decision to pull ads from Hallmark after the network rejected a commercial featuring a same-sex couple sparked widespread support and media attention. The marketing team's commitment to the company's values of inclusivity and love resonated with audiences, showcasing the power of standing by one's principles in the face of controversy. This moment not only elevated Zola's brand awareness but also reinforced the message that all love deserves to be celebrated.In this clip
From this podcast
How I Built This
Zola: Shan-Lyn Ma
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