Indie Label Evolution
Touring was essential for promoting records, as it allowed bands to connect with fans and gain visibility. As indie labels gained traction during the rise of bands like Nirvana, media attention surged, leading to interest from major labels. The creation of Merge Records marked a pivotal moment, enabling the team to focus on discovering and distributing new talent while partnering with established labels for manufacturing and distribution.In this clip
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How I Built This
Merge Records: Laura Ballance and Mac McCaughan
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