Thriving in Music's Shift
The conversation highlights the challenges faced by record labels in a digital age where music consumption has drastically changed. Despite the decline in physical sales, the resurgence of vinyl has provided a lifeline for artists and labels. Touring remains a powerful tool for connecting with audiences, as live performances create lasting impressions that drive support for bands. The journey of building a successful independent label reflects both the struggles and unexpected rewards of a passionate commitment to music.In this clip
From this podcast
How I Built This
Merge Records: Laura Ballance and Mac McCaughan
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