Certification Considerations
The discussion highlights the challenges of gaining visibility in today's saturated market, where traditional marketing methods are less effective. It emphasizes the potential advantages of obtaining certifications, particularly for minority and women-owned businesses, as a way to enhance exposure and credibility. The importance of weighing the time and cost of these certifications against their potential benefits is also explored.In this clip
From this podcast
How I Built This
Advice Line with Jamie Siminoff of Ring
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