Launching a Cosmetics Brand
Bobbi shares her journey of launching her cosmetics brand with just a few thousand dollars and the help of friends who brought essential expertise. What started as a modest goal of selling 100 lipsticks quickly turned into a remarkable debut, selling out on the first day at Bergdorf Goodman. The strategic decision to market outside the cosmetics department proved to be a game-changer, paving the way for expansion into Neiman Marcus.In this clip
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How I Built This
Bobbi Brown Cosmetics: Bobbi Brown (2018)
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