Brand Building Challenges
Seth discusses the initial success of his frozen yogurt venture at Syracuse, influenced by the presence of New Yorkers familiar with the brand. Despite that, he reflects on the missed opportunities in effectively promoting the insomnia brand, particularly through partnerships that diluted its identity. He emphasizes the struggle to achieve self-sustainability and profitability, revealing his desire to escape the cycle of constant fundraising.In this clip
From this podcast
How I Built This
Insomnia Cookies: Seth Berkowitz
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