Launching with Purpose
Justin shares how he and his team pivoted to mobile by creating an app that mimicked the look and feel of a traditional app, all while working against a tight deadline. To combat the cold start problem, they organized a massive launch party, bringing together 2,500 trendsetters in DC to generate buzz and encourage downloads. This strategic move aimed to create a vibrant community around their app, ensuring users would stick around.In this clip
From this podcast
How I Built This
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