Fitness Through Gaming
Inspired by the gamification of fitness through the Nintendo Wii, James and his cofounder Eric revolutionized the health and fitness industry with Fitbit. Their innovative approach transformed exercise into an engaging game, leading to a meteoric rise in popularity and market dominance. However, the launch of the Apple Watch in 2015 posed significant challenges, reshaping the competitive landscape.In this clip
From this podcast
How I Built This
Fitbit: James Park
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