Athleisure Revolution
Chip transformed workout apparel from unflattering and functional to fashionable and versatile, paving the way for athleisure. His journey from a small home-based operation in Vancouver to a multi-billion dollar brand showcases the power of innovation in the fashion industry. The shift in consumer behavior, where gym clothes became acceptable outside the gym, reflects a significant cultural change in how we view fitness and style.In this clip
From this podcast
How I Built This
Lululemon Athletica: Chip Wilson (2018)
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