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Building a Snowboarding Tribe
Discover how Jake created a unique company culture that revolves around the snowboarding lifestyle, with no suits or ties in sight. Learn about their unconventional meeting spaces and their policy of taking automatic days off when it snows over 2ft.
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Guy Raz
Jake Burton Carpenter
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How I Built This
Remembering Jake Burton Carpenter
Related Questions
How can company culture evolve as seen in the episode Michael Leon: How skateboarding prepared him for Nike, Patagonia, and Sonos and the clip Seamless Collaboration?
