Sibling Synergy
An idea sparked during college led to a thriving online invitation business, showcasing the power of collaboration between siblings. Alexa and James reflect on their close bond, shaped by shared experiences and cultural heritage, which laid the groundwork for their entrepreneurial journey. Their journey through challenges, including the pandemic, illustrates resilience and the importance of friendship in business.In this clip
From this podcast

How I Built This
Paperless Post: James and Alexa Hirschfeld
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