Bold Branding Strategy
Becca reveals how she transformed the canned fish market by prioritizing captivating packaging and a unique brand identity. She shares her journey of sourcing fish during the challenges of Covid, leveraging personal connections and online research to find reliable partners. Emphasizing a direct-to-consumer approach, Becca aimed to engage customers online from the very start, setting her brand apart from traditional retailers.In this clip
From this podcast
How I Built This
What It Really Takes To Build a Food Business: Part 1
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