Tequila for Women
Kat shares her journey of creating unique tequila infusions for friends, highlighting a notable shift in drinking habits among women. As she observes a growing trend of women choosing tequila over wine and champagne, she recognizes a gap in the market—tequila marketed towards women, focusing on wellness and spritzes rather than traditional shots. This insight sparks her entrepreneurial spirit, leading her to consider a business opportunity that caters to this emerging demographic.In this clip
From this podcast
How I Built This
21 Seeds: Kat Hantas
Related Questions