Breaking Barriers
Kat shares the challenges of launching a tequila brand, emphasizing the leap of faith required to build a distillery and secure refrigeration. Despite facing rejection from distributors who were accustomed to marketing tequila to men, she pivoted by targeting the mom consumer and utilizing a distributor that allowed her to sell directly. This innovative approach highlights the importance of understanding market gaps and the potential for disruption in traditional industries.In this clip
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How I Built This
21 Seeds: Kat Hantas
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