Building Brand Awareness
Kat shares how they targeted their specific audience by leveraging social media platforms like Pinterest, Facebook, and Instagram to build awareness. They gained traction through strategic press mentions and influencer endorsements, notably from a well-known esthetician. Creative giveaways, while navigating legal restrictions, also played a crucial role in generating excitement around their product.In this clip
From this podcast
How I Built This
21 Seeds: Kat Hantas
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