Innovative Marketing Strategies
Brian shares how sending free pasta to influencers created excitement and engagement, helping to position their product as a mainstream option rather than just gluten-free. Meanwhile, Caue discusses the importance of appealing packaging and strategic storytelling to introduce dried bananas to consumers, leveraging the popularity of bananas while overcoming initial hesitations about the product's appearance.In this clip
From this podcast
How I Built This
What It Really Takes To Build a Food Business: Part 2
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