Misinformation and Brand Trust
Brian discusses the challenges of navigating misinformation in the food industry, especially after his brand faced unfounded health claims. He emphasizes the importance of transparency and quick communication, while acknowledging the difficulty of controlling narratives in a fast-paced digital world. With a simple ingredient list, he reflects on the need for brands to adapt and develop strategies to protect their reputation amidst fear and speculation.In this clip
From this podcast
How I Built This
What It Really Takes To Build a Food Business: Part 2
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