Customer Segmentation Insights
Brian discusses how his approach to customer segmentation has evolved from a simple focus on gluten-free and vegan consumers to a more nuanced understanding of distinct demographics, including health-conscious families and structured thinkers. Caue shares his early, instinctual methods of identifying customers through personal preferences and feedback from friends, while highlighting the differences in consumer behavior between sweet and savory products. Becca reflects on her company's data-driven approach to understanding their core customer base, which has shifted from millennial women to a broader audience as they expand into retail.In this clip
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