Risky Business
Scott and Missy took a monumental leap of faith by mortgaging their house to fund a $2 million ad campaign on Howard Stern, believing it would catapult their brand into the spotlight. Despite having no prior experience in the bedding industry, they navigated the misleading world of thread counts and materials, ultimately transforming their gamble into a thriving luxury linen brand. Their story highlights the fine line between calculated risks and reckless abandon in the pursuit of entrepreneurial dreams.In this clip
From this podcast
How I Built This
Boll & Branch: Scott and Missy Tannen
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