Targeting Backpackers
A company grapples with reaching its intended audience, initially designing products for casual campers but discovering a demand from hardcore backpackers. These backpackers seek higher protein and calorie content, highlighting a disconnect between product offerings and consumer needs. The founders emphasize their gourmet, chef-designed meals that are convenient and flavorful, setting them apart from competitors.In this clip
From this podcast
How I Built This
Advice Line with Gary Hirshberg of Stonyfield
Related Questions