Embracing Sobriety
Bill shares his journey of quitting alcohol and the importance of accountability from both his colleagues and his wife. He reflects on the social challenges he faced, particularly during work dinners, where ordering a non-alcoholic drink felt like a spotlight moment. This experience not only highlighted the awkwardness of social situations but also sparked ideas for creating a better drinking experience for those choosing sobriety.In this clip
From this podcast

How I Built This
Athletic Brewing Company: Bill Shufelt
Related Questions
How might social life change with sobriety as discussed in the episode When do you know it’s time to stop drinking? (re-broadcast) and the clip Sober Connections
Did you feel like people would be like, when you wouldn't order a drink, it would make people uncomfortable or like, do you remember how people reacted?
Can I get your mocktail menu, please? Which is normal now, but I mean, even 2015 was still kind of new.