Finding Opportunity
Bill reflects on a pivotal moment during a vacation when he realized the lack of quality non-alcoholic beverage options. Encouraged by his wife's enthusiastic response, he began to explore the beer industry, despite the small market size for non-alcoholic beer. This journey sparked his entrepreneurial spirit and led him to develop a business plan, revealing the potential for growth in an underserved market.In this clip
From this podcast
How I Built This
Athletic Brewing Company: Bill Shufelt
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