Reinventing Non-Alcoholic Beer
Bill emphasizes the need for a complete reinvention of non-alcoholic beer, moving beyond traditional methods that sacrifice flavor. He shares his journey of diving deep into brewing textbooks, driven by a desire to create a craft beer experience that is rich and aromatic. Despite feeling risk-averse, he reflects on the transformative leap from a steady job to pursuing his passion, highlighting the complexities of entrepreneurship.In this clip
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How I Built This
Athletic Brewing Company: Bill Shufelt
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