Non-Alcoholic Beer Boom
Athletic has emerged as a leader in the non-alcoholic beer space, ranking among the top 10 craft breweries in the U.S. Despite the current market share of non-alcoholic beer being only 1.5%, there's a strong belief that it could soar to 10-20%, or even over 50%, as consumer demand continues to rise. The influx of competition from major brands is seen as a positive development, enhancing consumer choice and validating the category's growth potential.In this clip
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How I Built This
Athletic Brewing Company: Bill Shufelt
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