Yogurt Revolution
Koel shares how the unique transparent packaging of Noosa yogurt set it apart on the shelves, capturing attention with its vibrant fruit puree. With only four classic flavors to start, the focus was on appealing to traditional yogurt consumers while making a bold entry into Whole Foods in Colorado. The journey from small batches to store presence highlights the determination and strategic thinking behind building a brand.In this clip
From this podcast
How I Built This
Noosa Yoghurt: Koel Thomae
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