Rethinking Soup Lunches
Bob explores the challenge of positioning soup as a meal, particularly for the lunchtime crowd. He discusses the potential impact of clear branding and a catchy slogan to redefine how consumers perceive their meals. The conversation shifts to innovative ideas like serving pureed soup in to-go coffee cups, tapping into the grab-and-go trend. Additionally, the trendiness of bone broth is highlighted as a possible game changer in the market.In this clip
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