Targeting Moms Online
Norma emphasizes the importance of leveraging personal networks for funding while discussing the challenges of sourcing materials overseas. The conversation highlights the shift from pop-up shops to online sales, illustrating the potential of social media platforms like Instagram for reaching a wider audience. Adriana reveals her target demographic includes women of mom ages, but also attracts college students, showcasing the diverse appeal of her brand.In this clip
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How I Built This
Advice Line with Norma Kamali of Norma Kamali
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