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Ice Cream Business Beginnings
Ben and Jerry started their ice cream business with $4,000 each and a borrowed $2,000. Their unique approach to writing a business plan, inspired by a pizza parlor model, highlights the flexibility and creativity needed in entrepreneurship.
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In this clip
Guy Raz
Jerry Greenfield
Ben Cohen
From this podcast
How I Built This
Ben & Jerry's: Ben Cohen And Jerry Greenfield
Related Questions
How did they fund their venture in the episode 82. How to Raise Enough Money to Launch Your Business and the clip Venture Capital Journey?
Did they have a business idea?