Targeting New Markets
Rowena discusses her vision for expanding her culinary business by repackaging existing offerings to appeal to young adults celebrating occasions like Cinco de Mayo. Jack suggests that creating a separate brand targeting Gen Z could attract a new demographic, highlighting the importance of market segmentation in branding. The conversation emphasizes the challenges of growing a business while navigating inventory and overhead costs.In this clip
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How I Built This
Advice Line with Jack Conte of Patreon
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