Building Eater
Ben shares how Eater began as a passion project fueled by enthusiasm for restaurants and evolved into a sustainable business through early advertising partnerships. The initial content strategy involved posting multiple times a day, showcasing a mix of excitement and snark, including a controversial "Death Watch" section that reflected their outsider perspective. With hindsight, Ben recognizes the harshness of some early approaches but emphasizes the genuine love for the restaurant scene that drove their work.In this clip
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How I Built This
Resy and Eater: Ben Leventhal
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