Marketing Strategy Focus
Marisa shares insights on launching the Better Bag bag opener, emphasizing the importance of selecting a single marketing platform to maximize impact. With a strong start on Chewy, she explores potential avenues like Facebook, Instagram, and TikTok, while also highlighting the broader appeal of the product to everyday consumers facing dexterity challenges. The conversation delves into understanding where dog owners shop and engage online, aiming to educate a wider audience about this innovative solution.In this clip
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