Marketing on a Budget
Customer acquisition costs have surged, especially in the wake of the pandemic. Exploring niche podcasts with dedicated audiences can be a cost-effective strategy for brands, as personal endorsements from trusted hosts can significantly influence consumer behavior. The success story of a brand that invested heavily in targeted advertising highlights the potential impact of strategic marketing choices.In this clip
From this podcast
How I Built This
Advice Line with Katlin Smith of Simple Mills
Related Questions
How effective are podcast ads as discussed in the episode Prof G Markets: Why Are Millionaires Moving Abroad? + The Biggest Deals in Podcasting and the clip Podcast Advertising Growth?
How effective are podcast ads as discussed in the episode Prof G Markets: Why Are Millionaires Moving Abroad? + The Biggest Deals in Podcasting and the clip Ads vs. Subscriptions?