Hoppy Innovations

Sam shares how a unique hopping method allowed their beers to be intensely aromatic without overwhelming bitterness, making them accessible to a wider audience. Mariah reflects on the craft beer industry's evolution, highlighting the challenges faced during the late 90s shakeout and the importance of genuine passion over profit. The conversation also touches on the significance of collaborations, like resurrecting ancient brewing methods, in carving out a distinct niche in the market.