Radical Design Thinking
David shares how Ideo's radical approach to design thinking in the late nineties, with a flat hierarchy and valuing everyone's creativity, set the template for today's corporate innovation. The focus on need finding and iterative prototyping allowed for tangible ideas and real change, challenging the traditional corporate mindset.In this clip
From this podcast
How I Built This
HIBT Lab! IDEO: David Kelley
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