New Beginnings
Jo reflects on a pivotal moment while filming a show for aspiring entrepreneurs, where a simple act of filling bottles reignited her passion for fragrance. After a non-compete period, she faced the challenge of rebranding without using her own name. Inspired by her son's suggestion, she embraced the name "Jo Loves," capturing her deep connection to fragrance and setting the stage for her next venture.In this clip
From this podcast
How I Built This
Jo Loves: Jo Malone CBE
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