Building a Different Beverage
Seth shares the challenges of creating a unique beverage in a market dominated by traditional tastes and expectations. Facing numerous rejections and advice to conform, Seth stays true to his vision, emphasizing the importance of differentiation and disruption in building a successful brand.In this clip
From this podcast
How I Built This
Honest Tea: Seth Goldman (2017)
Related Questions
But when you were in those early days, when people are saying this doesn't taste great or price, saying add more sugar, did you ever think, maybe they're right?
Did you, I mean, when you pitched it to investors who invested in these kinds of things, were they saying, oh, this is awesome, I can't wait to jump in? Or were they just saying, did you get a lot of no's.
We got a ton of no's. The main reason we got so many no's is this was now sort of 1999, 2000. This was during the whole.com boom. And we were very old economy. And so people would much rather throw millions of dollars\@something.com than put a few, maybe ten or $20,000 into a beverage company.