Branding Roundnet
Chris discusses the strategic decision to separate the brand Spikeball from the sport, now known as Roundnet. Drawing inspiration from the past experiences of a marketing expert, he emphasizes the importance of creating a unique identity for the sport to avoid losing trademark rights. By establishing Roundnet as the official name, Chris believes it will help the sport grow and gain recognition, similar to how other major sports have developed their identities.In this clip
From this podcast
How I Built This
Spikeball: Chris Ruder
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