SoulCycle's Humble Beginnings
Elizabeth and Julie's modest goal for SoulCycle was to see 100 riders a day to cover expenses and support their families. The idea for SoulCycle came about casually during a conversation, showcasing the power of simplicity and ambition in building a successful business.In this clip
From this podcast
How I Built This
SoulCycle: Julie Rice & Elizabeth Cutler (2019)
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