Building Allbirds
Tim and Joey discuss their journey in creating Allbirds, emphasizing the importance of comfort as the primary selling point for their sustainable footwear. They share insights from industry veteran Eric, who advised them to focus on product quality rather than sustainability as a marketing angle. The conversation highlights how they leveraged technology, like Shopify, to streamline their direct-to-consumer approach, leading to rapid inventory turnover after their launch.In this clip
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How I Built This
Allbirds: Tim Brown & Joey Zwillinger
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