Groundbreaking Anchors
Kirby, a professional woodworker, sought to improve beach anchors after noticing their unreliability. Inspired by a corkscrew design, he created a unique ground anchor from recycled plastic, launching a successful Kickstarter campaign. However, he faced challenges from scammers selling knockoffs, leading him to build a community of loyal customers who helped combat the fraud.In this clip
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How I Built This
Allbirds: Tim Brown & Joey Zwillinger
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