Naming Spanx
Sarah's journey to naming her shapewear brand was filled with trial and error, driven by her desire for a name that resonated. By focusing on the "k" sound, she tapped into a comedic principle and crafted a playful, memorable name that embodied the essence of her product. The moment she transformed "spa and ks" into "Spanx" marked a pivotal point in her entrepreneurial journey, blending humor with a touch of naughtiness.In this clip
From this podcast
How I Built This
Spanx: Sara Blakely (2017)
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