Advice Line with Sadie Lincoln of barre3

Condiment Branding

Dustin Bowen, a mechanical design manager at Tesla, channels his lifelong passion for condiments into 'Kachustard', a ketchup-mustard blend. Despite his engineering background, he ventures into the food industry, seeking guidance on branding and storytelling for his product 1. Guy Raz and Sadie Lincoln suggest embracing the playful nature of the product, akin to Sir Kensington's branding strategy 2.

It's such a fun name, and I do think that the name can hold a huge story with the right branding around it.

--- Sadie Lincoln

They encourage Bowen to leverage his connections at Tesla for creative marketing ideas, like including a bottle with each new car purchase 2.

   

Game Development

Andrew Pezzulo introduces 'Ramps', a yard game that merges skeeball and cornhole, inspired by a Shark Tank episode. He details the development process, from initial concept to prototype, with support from his parents and a local design company 3. Despite challenges in pricing and manufacturing, Pezzulo remains committed to refining his product and exploring new materials to enhance its appeal 4.

I think just continuing to explore and have fun with it along the way is going to take you far.

--- Guy Raz

Guy Raz and Sadie Lincoln advise him to innovate and adapt, suggesting he test different versions and pricing strategies to better reach his target market 5.