How I Built Resilience: Alberto Perlman of Zumba

Leadership

Alberto Perlman reflects on the evolution of his leadership style during the pandemic. He emphasizes the importance of maintaining a clear focus and effective communication in a virtual environment. "Having clear, crystal focus for the organization and aligning everybody together has become so much more important," he notes, highlighting the necessity of adapting to new challenges 1. Perlman believes these skills will continue to be vital as he leads Zumba into the future.

   

Resilience

Zumba's resilience during the pandemic is a testament to its innovative strategies. Alberto Perlman shares how the company quickly developed a virtual platform to keep instructors employed and the community engaged. "Our objective this year is about the people. It's about the instructors, it's about their students, it's about our employees," he explains, underscoring the company's commitment to its community 2. This approach has not only sustained Zumba but also allowed some instructors to earn more than they did pre-pandemic 3.