Published Oct 22, 2018

Tempur-Pedic: Bobby Trussell

Bobby Trussell's transformation from horse racing enthusiast to Tempur-Pedic founder illustrates the power of adaptability, as he leverages innovative marketing to revolutionize the memory foam mattress industry, overcoming financial challenges and redefining U.S. bedding with strategic pivots and collaborations.

Episode Highlights

Topics covered

Episode Highlights

Related Episodes

Tempur-Pedic: Bobby Trussell (2018)
Answers 383 questions
TRX: Randy Hetrick (2018)
Answers 383 questions
Airbnb's Joe Gebbia At The HIBT Summit
Answers 383 questions
Springfree Trampoline: Keith Alexander & Steve Holmes
Answers 383 questions
Burton Snowboards: Jake Carpenter
Answers 383 questions
Lululemon Athletica: Chip Wilson
Answers 383 questions
Burton Snowboards: Jake Carpenter (2017)
Answers 383 questions
Bobbi Brown Cosmetics: Bobbi Brown
Answers 383 questions
Live From HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation
Answers 383 questions
Casper: Philip Krim
Answers 383 questions
Brooklinen: Vicki and Rich Fulop
Answers 383 questions
Author and Podcaster: Tim Ferriss
Answers 383 questions
Allbirds: Tim Brown & Joey Zwillinger
Answers 383 questions
Bobbi Brown Cosmetics: Bobbi Brown (2018)
Answers 383 questions
Live Episode! Tofurky: Seth Tibbott
Answers 383 questions

Dexa/Guy Raz

Tempur-Pedic: Bobby Trussell

Topics covered

Popular Clips

Unconventional Bat Houses

Unconventional Investor Stories

Rise and Fall

Mattress Sales Struggle

Building Success

Overcoming Financial Struggles

Memory Foam Discovery

Pillow Sales Success

Hip Hop Revolution

Innovative Bat Houses

Business Card Benefits

Building Billion Dollar Brands

Identity Shift

Mattress Innovation Journey

Mattress Market Insights

Episode Highlights

Horse Racing Background

Building Tempur-Pedic

Pivoting to Memory Foam

Related Episodes

Tempur-Pedic: Bobby Trussell (2018)

TRX: Randy Hetrick (2018)

Airbnb's Joe Gebbia At The HIBT Summit

Springfree Trampoline: Keith Alexander & Steve Holmes

Burton Snowboards: Jake Carpenter

Lululemon Athletica: Chip Wilson

Burton Snowboards: Jake Carpenter (2017)

Bobbi Brown Cosmetics: Bobbi Brown

Live From HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation

Casper: Philip Krim

Brooklinen: Vicki and Rich Fulop

Author and Podcaster: Tim Ferriss

Allbirds: Tim Brown & Joey Zwillinger

Bobbi Brown Cosmetics: Bobbi Brown (2018)

Live Episode! Tofurky: Seth Tibbott

Tempur-Pedic: Bobby Trussell

Topics covered

Popular Clips

Episode Highlights

Horse Racing BackgroundBobby Trussell's early passion for horse racing set the stage for his initial career, but financial challenges led him to pivot towards a new opportunity with Tempur-Pedic. His journey highlights the importance of adaptability and risk-taking in achieving success.

Horse Racing Background

Building Tempur-PedicTempur-Pedic's innovative marketing strategies and product positioning transformed them from a niche player to a major force in the mattress industry. Bobby Trussell shares how targeting chiropractors and expanding into retail were key to their success.

Building Tempur-Pedic

Pivoting to Memory FoamBobby Trussell transitioned from a career in horse racing to founding Tempur-Pedic, a leading memory foam mattress company. His discovery of memory foam in Sweden and subsequent collaboration with Swedish partners revolutionized the bedding industry in the U.S.

Pivoting to Memory Foam

Related Episodes