Published Mar 27, 2023

Sun Bum: Tom Rinks

Explore the dynamic career of Tom Rinks, from his iconic Taco Bell Chihuahua campaign and legal victory to entrepreneurial successes across industries like tequila and surfwear, culminating in his transformation of Sun Bum into a $400 million brand acquired by SC Johnson.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Guy Raz

Sun Bum: Tom Rinks

Topics covered

Popular Clips

Taco Bell Betrayal

Ape Logo Magic

Artistic Journey

Psycho Chihuahua Success

Taco Bell Lawsuit Saga

Overcoming Insecurities

Tequila Brand Creation

Building a Brand

Sunbum's Design Success

Building Brand Success

Licensing the Fab Five

Sunbum's Founding Journey

Frozen Forces Adventure

Spiritual Awakening

Episode Highlights

Taco Bell Legal Battle

Entrepreneurial Ventures

Building Sunbum

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Advice Line with Tom Rinks of Sun Bum

Zumiez: Tom Campion

Tom's Of Maine: Tom Chappell

TOMS: Blake Mycoskie

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TOMS: Blake Mycoskie (2019)

Burt's Bees: Roxanne Quimby

The Chipmunks: Ross Bagdasarian Jr. & Janice Karman

The Chipmunks: Ross Bagdasarian Jr. & Janice Karman (2017)

The Ringer: Bill Simmons

Live Episode! Luke's Lobster: Luke Holden and Ben Conniff

Bobbi Brown Cosmetics: Bobbi Brown

Chilewich: Sandy Chilewich

UPPAbaby: Bob and Lauren Monahan

Complexly: Hank and John Green

Sun Bum: Tom Rinks

Topics covered

Popular Clips

Episode Highlights

Taco Bell Legal BattleTom Rinks shares the tumultuous journey of creating the Taco Bell Chihuahua campaign, only to face betrayal and a lengthy legal battle. Despite the challenges, his perseverance led to a landmark victory against the fast-food giant.

Taco Bell Legal Battle

Entrepreneurial Ventures

Building SunbumTom Rinks, the creative force behind Sun Bum, transformed a simple sunscreen into a $400 million brand by blending surf culture with innovative design. His strategic branding and market penetration efforts led to a successful acquisition by SC Johnson.

Building Sunbum

Related Episodes