Published Jul 15, 2019

EO Products: Susan Griffin-Black & Brad Black

Susan Griffin-Black and Brad Black explore the inception and growth of EO Products, reflecting on how a chance encounter with lavender oil led to creating a renowned natural body care brand, while discussing their resilience, innovation, and commitment to authenticity amid personal and financial challenges.

Episode Highlights

Topics covered

Episode Highlights

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EO Products: Susan Griffin-Black & Brad Black

Topics covered

Popular Clips

Building Success Against All Odds

Building a Natural Body Care Empire

The Power of Friendship

Kelp as a Gateway

A Remarkable Divorce

Building a Natural Product Empire

Scented Revelation

Lucky Break, Guerrilla Marketing

Love, Struggle, and Success

Building a Fragrance Business

Unconventional Post-Divorce Relationship

Next Generation Cloud

Lavender Inspiration

Building a New Life

Building EO Products

Episode Highlights

Founding EO Products

Business Growth

Product Development

Personal and Business Dynamics

Related Episodes

Shopify: Tobias Lütke

How I Built Resilience: Live with Susan Griffin-Black

method: Adam Lowry & Eric Ryan (2018)

TOMS: Blake Mycoskie

Tory Burch: Tory Burch

Briogeo: Nancy Twine

Bluemercury: Marla and Barry Beck

Framebridge: Susan Tynan (2017)

Briogeo Hair Care: Nancy Twine (2020)

Allbirds: Tim Brown & Joey Zwillinger

Bobbi Brown Cosmetics: Bobbi Brown (2018)

Burt's Bees: Roxanne Quimby

Orgain: Andrew Abraham

Lynda.com: Lynda Weinman and Bruce Heavin

Burt's Bees: Roxanne Quimby (2019)

EO Products: Susan Griffin-Black & Brad Black

Topics covered

Popular Clips

Episode Highlights

Founding EO ProductsSusan Griffin-Black's chance encounter with lavender oil in London sparked the creation of EO Products, a leading natural body care brand. Despite early financial struggles, she and Brad Black built a successful company through perseverance and passion.

Founding EO Products

Business GrowthEO Products navigated the complexities of expanding their retail presence and achieving sustainable growth. Brad Black and Susan Griffin-Black share their journey of resilience and innovation in the natural products industry.

Business Growth

Product DevelopmentSusan Griffin-Black and Brad Black share their journey of building EO Products, a company known for its unique essential oil formulations. They discuss their strategic market positioning and commitment to maintaining product quality and authenticity.

Product Development

Personal and Business DynamicsSusan Griffin-Black and Brad Black's journey with EO Products showcases their resilience in maintaining a successful business partnership despite personal challenges. Their complementary skills and shared values have been pivotal in building a thriving company.

Personal and Business Dynamics

Related Episodes